Working alongside of Becore and their creative team, our goal was to create a campaign that would last all year and effect every store internationally. The buckets of influence we aimed to hit was Physical Stores, Digital Community, Content Creation and Rewards. This is a pitch deck for the campaign covering all of the bases.
Starbucks is amplifying its role as the place where people come together, into an initiative aimed at sparking a shift in the way people center kindness and connection. An initiative that celebrates the way we lift each other up every day, and creates a ripple effect that spreads around the world. We’re going to create the beating heart at the center of that ripple, a living platform where this initiative can breathe and grow, embracing and amplifying our community, our partners, and our goal...which is nothing less than to change the world, one act of kindness at a time.
Throughout several weeks, our team meticulously formulated and executed a series of distinct experiential campaigns that played a pivotal role in molding and refining the Starbucks experience across numerous global stores. Simultaneously, we fostered digital connections with hundreds of thousands of customers through various platforms.
STARBUCKS 2023 GLOBAL CAMPAIGN
.jpeg)
.jpeg)
.jpeg)
